Unilever Ceases Production of Persil Line
November 2009
Unilever has removed it’s washing-up liquid brand Persil to make in a move to consolidate it’s numbers product range numbers.
This decision was a part of the company’s strategy to slash 40% of its SKUs by the year end.
The cuts aim at directing the focus of the company on its top-selling products through investment and innovation.
Earlier this year 26-strong Knorr stock food product range had been cut to 13 products.
Unilever has reported a 2% rise in its third- quarter original profits to £1.7bn, this week.
Michelle Williams from Artemis Solutions Group who specialise in recruiting for Food and Beverage sector states,” Unilever has taken a wise step by shifting its focus to the products which have a larger market as this would enable them to focus on fewer products and lead to greater customer satisfaction.”
